Marketing / Research
ConoXperience
Turning audience insights into experiences that connect.
Overview
From insight to strategy.
Integrated marketing communication and strategic business analysis training.
- My role
- Marketing & Strategy Intern
- Period
- May–Jul 2026
- Focus
- Integrated Marketing Communications · Consumer Insights · Experiential Marketing · Creative Strategy
Proposed campaign targetsConoXperience
- VND proposed campaign budget
- 925M
- Target audience reach
- 75K
- Target Digital Passport registrations
- 1,500
These figures describe the proposed campaign budget and targets, not achieved campaign results.
- Three-member team developing an IMC proposal for Tiền Phong Nam
- Three proposed phases: Trigger · Engagement · Drive Conversion
- Five proposed experience stations integrating WebAR, AI, and gamification
- 120,000 target impressions and 250 target event participants
Beginning with people
Great marketing begins by understanding people. Beyond creating compelling visuals, it involves identifying what audiences truly need and transforming those insights into meaningful brand experiences.
As a Marketing & Strategy Intern in ConoXperience Program – Season 2, I collaborated with a three-member team to develop “Dẫn Sóng Tiên Phong,” an integrated marketing communication (IMC) proposal for Tiền Phong Nam's Univers Tour.
From a workshop to an experience
Recognizing that engineering students often find conventional career workshops disconnected from real-world experience, we proposed transforming the program into an interactive Digital Career Festival. Our concept combined WebAR product demonstrations, AI-powered career matching, hands-on technical challenges, and gamified activities to connect students with the brand.
We developed a three-phase communication strategy spanning awareness, engagement, and conversion, supported by a proposed VND 925 million budget and measurable campaign KPIs.
Connecting insight and creativity
This experience taught me how consumer insights, strategic planning, and visual storytelling can work together to turn complex technical information into engaging experiences for a new generation.